header image

Play It Safe campaign - Landcorp Farming NZ

Landcorp, New Zealand's biggest farmer, has been focused on driving a health and safety culture change.

A review of its approach and attitudes by external experts found it rated poorly in terms of injury statistics, yet staff throughout the business thought the company was doing health and safety well.

Since then, it had taken a systematic approach of changing attitudes and behaviors throughout the business and introduced various processes and tools to support that.

Its health and safety system had been overhauled, top to bottom, along with complete refresh of its Play It Safe campaign, which was a company-wide call to always follow safety rules on the job, look for hazards and talk about safe practice with workmates.

All quad bikes are fitted with the LifeGuard rollover protection device, and the Farm Angel emergency beacon. 

Play It Safe Campaign